What do consumers look for in an app? The best way to really know and understand your target audience's app needs is to think like one of them. Thinking like an app user and not as an app maker or developer can help you better recognize their requirements and preferences. Besides, you're also most likely an avid user of mobile applications. So stop for a moment and think about your personal app habits. What makes you hit the download button? Consider these app user facts below when creating an app:
Consumers are short on time - Time is such a luxury these days. People are always on the go and in a hurry. It's not surprising that many mobile apps are used for the very first time when there's an extra minute or two to spare. And after the initial use, just 20% of app users would ever open them again. The percentage even declines as time goes by. As such, you need to ensure your iPhone app or any other app is ultra useful or super fun/engaging and well-designed so that people would keep using it again and again.
Interface matters to users - Application users are easily turned off with crappy user interface. So no matter how awesome or useful you think your mobile app is, it won't gain a following if it's poorly designed. Aside from quality design, its interface should also be intuitive and user-friendly. You might want to check out some of the stunning mobile apps available today to give you an idea.
App consumers hate bugs - Don't we all? An app that crashes every now and then is a huge nuisance. And app users are impatient with bug-inflicted apps. Sometimes they find it better to delete a buggy app immediately than use it regularly, hoping it would finally work fine. Besides, an app that has glitches or crashes just takes up useless memory/space on their mobile device. So make sure you perform quality testing on your app to fix bugs and ensure a positive user experience.
Application users like consistency - Diversity is fun for most. However, when it comes to building apps, consistency is key. With that in mind, you should standardize your fonts, colors, logos, etc. Doing so improves recall and provides a more cohesive, unified look and feel. Sometimes even a minor change in your usual theme may confuse and or frustrate your app users.
Keep in mind these four points above to better understand your app users, and ultimately, to create an application that suits their needs. Bonus: Get a testing group composed of real end users and learn from their feedback.
Bizness Apps is making mobile apps affordable and simple for small businesses. We're a do-it-yourself app maker for iPhone, iPad, HTML5, and Android app platform with a full white label mobile app program.
Consumers are short on time - Time is such a luxury these days. People are always on the go and in a hurry. It's not surprising that many mobile apps are used for the very first time when there's an extra minute or two to spare. And after the initial use, just 20% of app users would ever open them again. The percentage even declines as time goes by. As such, you need to ensure your iPhone app or any other app is ultra useful or super fun/engaging and well-designed so that people would keep using it again and again.
Interface matters to users - Application users are easily turned off with crappy user interface. So no matter how awesome or useful you think your mobile app is, it won't gain a following if it's poorly designed. Aside from quality design, its interface should also be intuitive and user-friendly. You might want to check out some of the stunning mobile apps available today to give you an idea.
App consumers hate bugs - Don't we all? An app that crashes every now and then is a huge nuisance. And app users are impatient with bug-inflicted apps. Sometimes they find it better to delete a buggy app immediately than use it regularly, hoping it would finally work fine. Besides, an app that has glitches or crashes just takes up useless memory/space on their mobile device. So make sure you perform quality testing on your app to fix bugs and ensure a positive user experience.
Application users like consistency - Diversity is fun for most. However, when it comes to building apps, consistency is key. With that in mind, you should standardize your fonts, colors, logos, etc. Doing so improves recall and provides a more cohesive, unified look and feel. Sometimes even a minor change in your usual theme may confuse and or frustrate your app users.
Keep in mind these four points above to better understand your app users, and ultimately, to create an application that suits their needs. Bonus: Get a testing group composed of real end users and learn from their feedback.
Bizness Apps is making mobile apps affordable and simple for small businesses. We're a do-it-yourself app maker for iPhone, iPad, HTML5, and Android app platform with a full white label mobile app program.